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“We are excited to be the first post to move forward. The Internet and digital content are here to stay. Paper mail will always be an important part in customer communication, but we intend to augment our traditional mail delivery by growing with the media our mail-receiving customers are asking for.”
– Frank Marthaler, announcing Swiss Post's partnership
with Earth Class Mail
 

Since 2004 Earth Class Mail has blazed a technological path to ensure that posts can continue their vital role as the most trusted carriers of their nations' communications in the digital age. Amid unprecedented economic and ecological pressures, Earth Class Mail offers posts a new business model and a platform for complementing paper communications with all-new, secure and versatile electronic messaging technologies, while assuring posts a starring role in the future's trusted online transactions and advertising.

Practicing “creative destruction” is required ― no longer optional

How can posts counteract the dwindling revenue streams and rising costs-per-vehicle-stop that will afflict them, or may already have? How will they respond to the market's demand for instant, mobile and location-independent communications ― or to advertisers' demands for total testing and accountability of advertising expenditures?

The Three Legs of the Chair

Most people know Earth Class Mail for its revolutionary method of delivering postal mail electronically. When online postal mail is implemented at the end of the postal mailstream, as it is in the U.S., it is a “last mile” solution. But when launched through national posts, it becomes an “everything past the first mile” solution, yielding extraordinary improvements in delivery time and unmatchable reductions in energy consumption and operating costs. Think of it as the first leg of the chair.

Trusted Postal Email

Connected Advertising

Posts can be advertisers' default channels for Connected Advertising.

Transactional mail and advertising mail are the bread and butter of postal revenues. We can help posts bring both types of mail into the digital era with the second leg of the chair, Trusted Postal Email. Whether built by us or combined with the new .POST top-level-domain (as proposed), Trusted Postal Email will be the first real email “game-changer” since the introduction of free SMTP-based email 25 years ago. Trusted Postal Email allows documents to travel securely through the Internet, yet it is built upon existing, popular email client interfaces.

The third leg – Connected Advertising – will revolutionize the online advertising industry by combining the scalability and trust of postal-delivered advertising mail with online advertising's pay-per-action and perfect customer information ― all while assuring privacy and empowering consumer choice. We have combined what both marketers and consumers really want to create the ultimate push-marketing platform. When operated solely by the posts of the world – who collectively own more “eyeballs” than all the online advertising outlets combined – the Connected Advertising platform promises greater eventual economic impact than search engines could ever hope to achieve.

Scalable, Credible and Here Now

Without a breakthrough, scalable online postal-mail technology, posts cannot assure the economic or ecological sustainability of their respective nations' vital postal-mail infrastructures. Our platform ties together the posts of the world through a secure electronic communications platform that will allow any post easily to add cutting-edge digital services. Earth Class Mail™ online postal mail is only our first “killer app” of many to come. See our press release announcing our first national-post licensing partnership with the venerable Swiss Post.

If you are a postal executive who has not yet explored the vast potential of a licensing partnership with Earth Class Mail, please contact our Strategic Development Group via email or phone +1.206.905.2412.